In this Provocative Seminar, we discuss how to take an activist attitude towards big data corporations. How can we view data as something that we can tap into to learn about ourselves? And how can we attribute data to push for social innovation? We discuss the above and many other questions with Age of Wonderland fellows Paz Bernaldo, Branly Lopez, Budi Prakosa, Fieke Jansen of Tactical Tech (based in Berlin), Kersti Wissenbach of DatActive, Ine Gevers (Hacking Habitat) en Jan Willem Huisman (IJsfontein). Opening speech by Christine Wagner (HIVOS) and presentation by Danielle Arets.