Unearthed by erosion
To celebrate Nike’s Air Max Day, street artist Elliott Routledge (AKA Numskull), paper engineer Benja Harney and our creative lead Joyce Ho were invited to bring the design ethos of the brand’s famous sneaker to life. Paired with Nike, Inc. CEO Mark Parker (the ‘M’ of Nike’s HTM initiative), we created a projection piece that exhibited for one day only in Sydney for over 800 sneaker freaks. Inspired by the ‘visible air’ concept as well as the OG Air Max 95 design of rain erosion, muscles and rock layers – the end result is a motion simulation that unearths the shoe’s sole forms, revealing the shapes of the visible air bubbles as they ebb and flow.
Creative Direction: Joyce N. Ho
Technical Direction: Chris Morris
Animation: Chris Morris, Joyce N. Ho & Alex Gee
3D Animation: Alex Gee
Event footage courtesy of Nike and Simon Huynh.