I designed and directed this comprehensive campaign for Save The Children highlighting and explaining the importance of developing people’s livelihoods through support and income, generating opportunities that ultimately protect children’s long term well-being. Working closely with the client and their script, I developed a visual identity that was realised through an introductory animation, microsite with quiz and supporting posters to encourage engagement with the project.
The target audience for this campaign were internal operatives within the Save The Children organisation. Since this audience was already very knowledgeable in the subject matter I embraced that, using the various humanitarian sector symbols utilised in the EU to frame the central focus , a family in need of aid. By inverting and turning the symbols meaning on their heads embellished the videos message – that individual sectarian responses do not always create a full and long lasting solution.
Produced at Bliink
Concept, Creative Direction & Design: Simon Armstrong
Additional Design: Sam Murdock
3D Animation: James Hickey
Compositing and 2D Animation: Chris Allen