Introducing Awesome Neurometrics™ — EEG based design process that measures brain signals to collect pure unadulterated feedback for UX.
Collecting Emotional Data
Design process starts with crafting high-fidelity wireframes and use of our EEG-based Emotional Recognition headset to read quantitative neuro-metric data. While users are interacting with prototypes we’re gathering real time brain activity on excitement, engagement and stress levels.
Reducing Cognitive Load
During user testing, we are able to recognize what causes cognitive load, a mental effort that fostered by either too many choices or lack of clarity in design. We take better design decisions to reduce cognitive load by applying neuroscience behind decision making.
Better Design Decisions
Our focus is to make products more empathic to the user by reducing some of the mental effort that takes to use an app. We maximize user comfort to create frictionless experience for the user by creating empathic User Experience.
Credits:
Director: Tolga Özışık
DOP: Taylan Sinan Yılmaz
UI - UX Design: Savaş Özay
Design, Animation : Tolga Özışık
Sound: Electric Mantis - Daybreak
http://soundcloud.com/electricmantis/daybreak
