1 Heart 1 Tree is a monumental artwork, projecting the growth of a virtual forest on the most emblematic monuments around the globe.
citizen work of art. The project gives people the opportunity to plant a unique virtual tree via a smartphone application that will grow on a world monument in sync with their heartbeat. Through cutting-edge technology and video-mapping techniques, each personalized tree is planted/projected on a monument with the person’s name or positive message.
Each tree will have tangible impact: for every virtual tree, a real tree will be planted in one of our reforestation programs around the world.
1 Heart 1 Tree engages the public in a concrete social and environmental impact initiative.
The Launch in Paris
1 Heart 1 Tree has been presented for the first time in Paris on the Eiffel Tower for the opening of the United Nations Climate Conference COP21 in December 2015. More tans 1300 000 people followed the streaming diffusion and 55000 trees have been planted. Now we’d love to bring 1 Heart 1 Tree in other cities around the globe.