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zrdavis.com/the-power-of-reciprocity-video/

This video details one of the strongest forces in human persuasion: reciprocity. Inspired by the book "Influence: the Psychology of Persuasion" by Robert B Cialdini.

Hopefully in watching this video, you can recognize some of the familiar sales tactics used against us on a regular basis. The most effective form to counter these attacks, is merely through awareness.

Hopefully you are now aware.

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