Winner of Stevie Award.
Silver Winner at New York Festivals.
This film was designed to drive a wide range of marketing activities for the Nokia N85 through a number of channels, from an online press launch to consumer marketing campaign at retail stores and on the web.
It was also the first product film under a new campaign tag line – “The web. Now made by hand.” Our insight was that the N85 would resonate with the audience because it liberates them to express different aspects of their personality, whenever they feel the need to do so. They can take their online life with them, and experience a new level of immediacy in sharing their passions with their community, wherever they are. And, in doing so, bring to life the tag line of the campaign.
We tell the Nokia N85 story through one person, Kamal, who has a passion for games, videos, and music, and is an active contributor to the web. As Kamal tells us about each of their passions we also learn how they actively contribute to web. We then build the film around his insights into what it means to them when these passions are fused in their physical and online worlds. And the benefits this brings to them and their communities. This ultimately enables their story to be seen in the context of the campaign.
This film is a mini-documentary shot in Berlin, which was chosen because of its creative community and its sense of being on the cusp of something extraordinary. Its locations also reflect the cosmopolitan aspirations of the target market.
A Jack Morton Moving Image Production.
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