This is the second spot which takes a new approach to RSPCA’s direct response TV ads: instead of relying on pulling heart strings, using human and animal actors in situations that would never realistically be caught on camera, the new spots take a news-like approach, using an actual RSPCA inspector, Tim Wass, as the spokesperson, and real animals in RSPCA kennels.

In this episode, the credit crunch has hit and made people more likely to abandon animals and less likely to adopt them.

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View the first spot, Biggest Animal Rescue.

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