Directed by Fred Pruchon
Client : Vacheron Constantin
Agence : DDB Luxe
Production : Stink Paris
Overseas: around the world in 12 unexpected locations
Vacheron Constantin and Steve McCurry sought to scour the world to embody the Overseas collection: 12 locations, 12 rare, little-known and sometimes inaccessible sites captured by the photographer’s lens, chime with the fundamental values of the Maison. Above and beyond their beauty, the shots reflect the spirit that has been driving Vacheron Constantin for 260 years. Rigorous discipline, patience, creativity, movement, transmission and openness to the world are just some of the cornerstones that place both the Manufacture and Steve McCurry’s journey within the perspective of eternity. This odyssey will begin in Geneva in February 2016 and will continue across the world for an entire year.