Cirkus pops and twists with Paddle Pop!
Just before Christmas 2015, Mullen Lowe Indonesia approached Cirkus to show off their tricky tricks for Unilever’s brand new global campaign for Paddle Pop.
The work included first and foremost the re-design of the existing CGI characters to suit a 21st century target market. Once all parties across the various markets were happy, we went through the usual process for an animated TVC and also produced the live action shoot for the necessary consumption shots of the Duo Pop and Twister products.
Human Cannonball Romain Borrel led a team of illustrators and 3D modellers to re-design a fresh look for Max, Leena, Higga, Twitch and Spike, and transform them into teenage versions of their former selves to be used on packaging as well as on all animated content.
Read more at cirkus.co.nz/?p=2626