Jeff looks at things through Apple colored glasses, and more specifically through working with end clients by way of a channel strategy - working with VARs and Retailers to sell Apple Products to consumers and businesses. He had some great insight into the importance of making and keeping up those relationships that apply to all businesses. Good post. Quite something to have Apple represented at the Social Media Conference - quite a coup for the conference!
Apple of course is at: http://www.apple.com