19th Annual Arab-U.S. Policymakers Conference
October 22, 2010
Mr. H. Melvin Ming − Chief Operating Officer, Sesame Workshop.
Sesame Workshop shares a common mission with the National Council on U.S.- Arab Relations – to promote awareness, knowledge, and understanding of the Arab countries and the Islamic world. Referring to its work as "Muppet Diplomacy," Sesame Workshop has been creating captivating youth programming that has reached across divides for over forty years. More than thirty countries, including Egypt, Palestine, and Jordan, have developed local co-productions of Sesame Street. With the help of furry and fuzzy Muppets, these programs reach children by focusing on the unique educational needs of each country - interspersing lessons on basic reading and math with lessons in cooperation, mutual respect, and understanding.