To really think about design, you need to learn and think about everything other than it. Design is a vessel: the most important part is what it holds. As makers of things, the work gets better from outside influences, and gives us clarity about the purpose of the work: to inform, to persuade, and to delight. We'll spend some time ruminating on what it means to delight our audiences, think of different ways to do so through mechanisms like storytelling, and realize that the real benefit of making anything is to nourish lives.
Frank is a graphic designer, illustrator, teacher, maker and writer hailing from Portland, Oregon. He also teaches graphic design & typography to eager minds at Portland State University and is managing partner of graphic design blog, Thinking for a Living.
Recorded at Build 2010: 2010.buildconf.com
Video production supported by Mailchimp: mailchimp.com
Direct download: videos.buildconf.com/2010/frankchimero.mp4