Match rates come up in every evaluation of a data onboarding service. This number is critical to understanding how much data can be activated and put to use in online marketing platforms. However, without an industry standard for how to calculate match rates, there’s little clarity into how they’re calculated.
So you’re left with a lot of questions about what happens between file upload and delivery to your online marketing platforms. Why do those numbers change? What does your match rate really mean?
Listen to our LiveRamp match rates experts and Chris O'Hara from Krux as they explain it all. After viewing this webinar, you’ll be able to:
-Define a match rate
-Make objective comparisons by asking the right questions
-Identify what kind of matching data onboarders use and why
-Be so well equipped that you can teach our next seminar