Mobile Marketing is one of the fast growing Business-to-Consumer (B2C) marketing practices and is being successfully used by marketers across a wide range of industries and market sectors, including CPG, Financial Services, News and Sports, Automotive, Retail, QSR, Direct Response and Entertainment. Many factors are driving the rise of mobile marketing such as convergence, economy, advanced mobile device and network adoption, consumer behaviors and cultural change. In this discussion, ad:tech Mobile Marketing Master and Managing Director of the Mobile Marketing Association, Michael Becker, will provide a detailed review of these factors and an overview of the mobile marketing marketplace. In addition, we’ll share two unique case studies. First, you’ll hear from GMC and Microsoft Advertising on how they used mobile advertising and mobile-enabled digital media to successfully increase consumer engagement. Next, Steven Madden and MoGreet will share how the mobile optimization of a company’s Web presence and the implementation of related mobile marketing tactics can increase customer engagement, satisfaction and orders. We’ll then wrap-up this session up by summarizing the learnings for the three discussions and provide you with 10 actions you can immediately take to begin integrating mobile marketing for optimal results.
-Receive a broad overview of mobile marketing and a framework for organizing your mobile marketing execution strategies
-Develop an understanding of mobile advertising’s role with the mobile marketing mix
-Learn how mobile advertising, when integrated with traditional-digital media, drives customer acquisition
-Understand how providing an optimal mobile experience for the consumer creates results