This was a fun one. The Texas And Southwest Cattle Raisers Association wanted a video to promote membership, and this is what we came up with. The concept was to follow a ranching family through their day while stressing the beauty of the lifestyle and the issues ranchers face in todays world. Thankfully we had an amazing family to work with. I hope we got the point across... thanks TSCRA, I had a great time working with everyone!