Deep Sky collaborated with étage to produce a series of animated corporate videos for Hexagon promoting their individual departments and their unique missions within the company umbrella.
Hexagon’s branding style is very specific, so a lot of time went into distinguishing the overall look and flow of the series. The challenge was taking ideas that were very complex and distilling them into simplified visuals that elegantly flowed with a poetic script.
We used basic shapes as a theme to reflect the Hexagon mission of “shaping smart change.” For Safety and Infrastructure, the “line” tells the story of how the department is “shaping outcomes.” Scripts required brainstorming visuals even before storyboarding to make sure the timing and concepts would work, and a set of rules for sizing shapes had to be defined during asset creation to keep everything cohesive. We tweaked the conceptualized storyboards and designs for weeks until every scene complimented one another and flowed effortlessly.
Along with design, editing and animation, we provided a campaign of vector illustrations to Hexagon for each key scene in the video. We also had to work closely with the narrator and composer, since timing, emphasis, and flow were crucial. With constant communication, collaboration, thoughtful design, and a beautifully written script, we were able to create a rhythmic dance between the narrative and visuals and produce an attractive piece that Hexagon proudly shares.