Fáílte Ireland North West as part of its future product development strategy commissioned Wallace Media to produce a bi – lingual multi audio track DVD. This DVD is launched in conjunction with the major marketing campaign which is currently running for Donegal. This campaign includes a new TV and radio advertisement for the county and has been broadcast on all major TV and radio networks in the Republic and Northern Ireland.
This 13 1/2 minute promotional film showcases the very best that Donegal has to offer, highlighting its diversity in terms of accommodation, activities and festivals and will also focus on the misconception that Donegal is difficult to access.
It is the intention of Fáilte Ireland North West to use the DVD as a multi purpose visual communication tool in that we will have a large library of film footage available – already some of this footage has been used for the new Donegal TV advert which is currently been broadcast.