Influitive believes in the power of advocate marketing, and wanted to make a video that explained why it is so important. Sparksight developed a fictional company complete with logo, branding guide, and t-shirts to show how advocate marketing could boost a company's bottom line.
This video was part of Influitive's new site roll-out, and lives on their home page. The second part of their campaign, a demo video of the software, can be viewed here: vimeo.com/171803637
Learn more about Sparksight at sparksight.com/
Agency: Sparksight, Inc.
Director: Ryan Austin
Director of Photography: Alonso Lujan
Producer: Drew Wolber
Art Director: Andrew King
Leads: Amanda Erickson (Kaci), Jon Bolden (Michael)
Supporting: Lesley Pederson, Dave Buckman, Rob Faubion, Sunaina Suhag