For the "Motion Graphics and Conceptualization" module at Hyper Island perfect
fools commissioned us to develope a concept that would enable them and their
customers NASA and DARPA to send 200 highly dedicated and educated young
people from vastly different professions to a space mission towards Mars.
For the rest of their lives.
The project was dubbed "The Hundred Year Starship Initiative".
After analysing the brief's set boundaries (no transfer of physical goods,
no return to earth, high requirements of motivation...) my team and me came
up with a holistical concept that enabled the 200 women and men to be driven
by individual goals via intrinsic motivation.
With my communication design knowledge my main role was to develope a
set of pictograms and use them to create a very clean and logical
presentation without much written text.
Group Five Star:
PM Ida Andersson