We are working to raise individual awareness of our planet’s current environmental situation and how YOU as an individual control its future.
Face it; the majority of the western civilization population has one role in society: consumer. You (among billions of others) are the driving force for governments and corporations. You "vote" them into power through elections and by purchasing products that determine the market. We are reaching a critical point in time when you as an individual must decide if you are a part of the solution or against it.
Daily, the average consumer is bombarded by environmental issues in the media. One buzz word, “global warming,” is repeated countless times, over and over along with the pressure for you to do something about it. The solution to global warming is then conveniently presented to you in the form of a product. The solution to global warming is not in a product, not within your governments hands, nor is it a developing technology. The solution to global warming and all other connected environmental issues depend on your behavior. We hope to capture your attention. In turn you will save money, act towards a solution for a healthier planet, and live a healthier mental and physical existence.
How will we possibly reach so many people? A massive public display, of course. Cloe and I plan on breaking the current world record for “Longest Journey by Car on Alternative Fuel.” Waste Vegetable Oil (WVO) will power our vehicle across Canada, the US, and possibly Mexico. Once we have captured attention in masses we will deliver our message on sustainability through public discussion, lectures in schools, radio and television media broadcasting, newspaper and magazine publications, websites, podcasts, internet broadcasting, video documentary and possibly a TV series. We are preparing to drive more than forty-five thousand kilometers by car on alternative fuel using WVO to surpass the current world record of 38,137 kilometers.