Our objective was to create a new brand spot for the World Wildlife Fund (WWF) that did not focus on one specific environmental issue, but the future of our planet as a whole. With people growing increasingly jaded by environmental messages, we wanted to re-connect with people on an emotional level, and change the way people think about the environment. Our solution came in the unique story of an original ‘Space Monkey’ from the US space exploration program, who returns to Earth after 65 years lost in space.
The TV Commercial titled Monkey was done by LEO BURNETT SYDNEY advertising agency for for WWF in AUSTRALIA. It was released in the April 2010. Business sector is Public awareness messages.