Jay-Z’s new book, “Decoded” is a poetic immersion into the experiences of this most prolific artist. Speaking with Paul Holdengräber, Jay-Z reveals the meaning of his provocative lyrics, and intimately describes the street culture that dramatically shaped his life and art.

~ Conversation Portrait by Flash Rosenberg ~
Artist-in-Residence, LIVE from the New York Public Library
~ ideas drawn as they are discussed in real time ~

executive producers: Ron Qurashi, Diane Charles
- for Intelligent Life Productions
sponsor: Lexus for L/Studio.com
- for Team One Advertising: Chris Graves
- for Lexus:Robin Pisz
live-drawing and direction: Flash Rosenberg
video editor: Sarah Lohman
theme music: Ken Rosenberg

“Decoded” by Jay-Z
publishers: Spiegel & Grau


© Flash Rosenberg 2010
JAY-Z (born Shawn Corey Carter), former street hustler raised in Brooklyn’s Marcy Projects, has become a magnificently successful hip hop artist and entrepreneur. He has gathered 10 Grammy Awards for his music, and has sold over 50 million albums worldwide. He is part owner of the New Jersey Nets, creator of the clothing line Rocawear, former CEO of Def Jam Recordings and founder of Roc Nation. He holds the record for the most number one albums by a solo artist on the Billboard 200. He is married to the rhythm and blues superstar Beyonce Knowles.

PAUL HOLDENGRÄBER is the Director of Public Programs - known as LIVE from the NYPL- for The Research Libraries of The New York Public Library. This conversation occurred on November 15, 2010.

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