The :90 web video showcases Path’s unique personal network model with a simple boy meets girl story. The piece communicates how Path allows users to share their most important emotional moments, images and paths with their 50 closest friends and family.
Path Launch Video Credits:
Executive Producer: Vic Ferrer
Director: Robert Caruso
Director Of Photography: Cliff Traiman
Editorial: Vic Ferrer
Visual fx: Westernized, S.F.
Path, the newest social networking app for the iPhone launched in mid November 2010. Path was founded by David Morin (facebook & Apple) Shawn Fanning (Napster) and Matt Van Horn (Digg).