2° place winner of 2XU: Basketball Teams Choose 2XU Recovery
An aspiring pro basketball player gets mentally ready for an important game. He meditates about his humble beginnings and and how many obstacles he had to overcome growing up in a rough neighborhood to get where he is today.
We don’t want to just show you pretty images of athletes playing basketball wearing 2XU tights. We want you to experience the real struggle, dedication and sacrifices that many athletes have to go through in order to stay motivated and improve their game.
This film was conceived and executed thinking of 2XU and it’s brand values. Many other stunning product placement shots did not make it into the final cut but we would love to eventually share them with you. (Shot in 4K using cinema lenses)
The film was created and directed me (Eliu Cornielle) I am a filmmaker from philadelphia.
As a filmmaker I strive to create content that connects with the audience. I care deeply about curating intimate, authentic stories from start to finish. In the past I have directed commercial films for big brands like Nike and Coca- Cola and I have brought some of that experience and heart to this film and I hope you enjoy my work.
I am so grateful for the opportunity to participate in this contest.
Please feel free to reach out with any follow up questions"