"50 thousand!" Time is money and there is only one way to count it when you're around Steve Lobel, the music industry's "official white boy" from Hollis, Queens. Steve was a mentee and friend of the legendary Jam Master Jay who introduced Lobel to Run-DMC, gave him a co-sign and taught him the business of the music from A to Z. Since those humble hip-hop beginnings Steve has had much success and prides himself on over 20 years in the game, never burning bridges but burning his "fossil fuel" while he's managed, and toured the globe with notable legends including Bone Thugs-N-Harmony, Outlawz, Fat Joe, partnered with new stars such as the platinum-selling artist Sean Kingston, and has also guided the way for emerging Los Angeles rappers, Mann and Nipsey Hussle. Look behind the scenes and right there you will see Steve counting paper as usual.