The images and familiar voices of KQED Radio transport viewers to the lively World of Radio, a bright active universe with cities built from equalizer bars. Highlighting KQED's Saturday early morning radio schedule, this spot promotes popular programs such as Weekend Edition, Car Talk, Wait Wait... Don't Tell Me, and This American Life. Lighting up the dusk landscape are billboards featuring each program, with Ira Glass in orbit around the World of Radio.

Capitalizing on established radio and like minded television audiences this spot emphasizes the radio experience from its beginnings in the studio to listeners boundless imaginations and beyond.

Designed and animated by Carlo A. Flores

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