Kathleen Borbee, Monroe Community College (United States)
Jose Andrade, University of Monterrey (Mexico)
Cedric Hairston, Monroe Community College (United States)
This presentation will review the joint advertising/marketing project between cross-cultural student teams from Monroe Community College (MCC), Rochester, NY and the University of Monterrey (UDEM), Monterrey, Mexico. Initial course learning outcomes will be reviewed along with the project process and outcomes. Samples of student work will be shown illustrating student academic and cultural growth.