Without being able to show any products we were asked to come up with a video concept to launch the IKEA + HAY collaboration. We decided to focus on the product materials and create a mysterious and abstract teaser for the products to come in 2017.
Concept: Barkas, Morten Kühl Christensen & Nikextension
Art direction: Barkas and Morten Kühl Christensen
Design & Animation: Morten Kühl Christensen
Sound Design: Malthe Madsen