You know that content strategy is crucial to your organization’s mission: content is a critical business asset that’s central to user experience. But there’s a problem: your organization still thinks it’s 1999. How do you turn around the oil tanker? Learn how to shift the conversation from fear and denial towards positive and realistic change, by becoming a content strategy advocate.
From my presentation to the Geneva Web Group, 24 November 2010, which was also the first content strategy meetup in Geneva, Switzerland.