Production company Tomboy Films and director Ben Caron have been commissioned by Mayor Boris Johnson to make a a unique film for London.
Should we be proud of London? Of course we should. But being Londoners we’re loathe to. We’d rather complain about the weather. Or the tube. Or the pigeons. Of course, if we had the constitution of New Yorkers, we would be yelling from the rooftops about what a great city London is. But, then, we wouldn’t be Londoners.
Think about it: we take for granted London’s mix of cultures, languages and ideas. We casually overlook the fact that London is a city that not only accepts but celebrates difference. We are spoilt for museums, restaurants, theatres, world class stadiums, music venues, libraries, fashion houses, universities, markets, Royal parks, sporting events, shopping and history. We could go on, but, being Londoners, we’re not ones to brag. And yet, shouldn’t we? Shouldn’t we celebrate this great city? Bring to its’ population’s attention all the little (and big) things that make it the best place to live in the world? Yes, Paris is for lovers, New York is for insomniacs (personally, we like a city that sleeps), Rome is for romance, but, did you know that London has twice as many bookshops as NYC, more museums than Paris, and it rains more in Rome? (The Olympic committee seemed to agree that it is a very special place.) Yes, London doesn’t always work the way we want it to and it’s unwieldy, complicated, resistant to explanation, full of oddities, and sometimes baffling. But it’s ours. And we wouldn’t have it any other way.
The aim of this film is to engage international audiences in a dialogue, bringing London to life as only Londoners know how. London is a city where things happen because of its multi-cultural community, it’s in the crossing of different nationalities, languages, ideas and identities that lends London it’s brilliance. The film will combine familiar London faces with the sights and sounds of our city in a mutli-narrative that tells the viewer why London Is The Place To Be. The film will explain how things that happen here, can only happen here. It’s not nationalistic – people come from all over the world to make it in London. The London Film is like the appellation on a bottle of wine, the signature on a designer label, a kitemark, a standard. It is a logo that applies to everything: finance, food, fashion, the arts, culture. It speaks of London’s innovation, its enterprise, its individuality, of the fact that this is a place which breeds creativity.