Sole talks to Oliver Pressinger on the launch of Jordan Brand in Dubai.
With the arrival of a Jordan store, Dubai will be firmly on the world stage as a bastion of luxury sneaker retail. It’s with huge excitement that the arrival of a Jordan store is being met, and rightly so. Dubai now sits alongside cities such as New York, Chicago and Hong Kong amongst those to have their very own Jumpman outlet. This is a new era in which basketball and sneaker fans are being catered to, no longer are the heads on the court being left waiting. Fostering of both sneaker culture and basketball is an important way in which the Jordan store will stimulate the growth of youth culture in the city.
Cinematographer/ Editor: Toby Plummer / CAPTURE
Music: 'Aelien' Aeli / 264 Records