Look. You’re busy people. You’ve been hearing a lot about the importance of building highly performant websites over the past few years, and there isn’t much there to argue with—not in a vacuum, at least. The trouble is, you and I have plenty of important things to worry about already: flexibility, maintainability, and accessibility, just to name a few. We only have so much time and our clients only have so much budget. Performance can end up an afterthought; an “if we have time at the end of the project” ticket languishing in an issue tracker somewhere, forever.
Well, if you’re performance-minded but strapped for time, I have some good news. It doesn’t have to be a stand-alone phase, and it doesn’t have to be
something we sell to our clients and bosses; it doesn’t have to be a big deal at all, really. We can sneak some minor—and some major—performance improvements into the ways we’re working right now. We can build a faster experience for our users without slowing ourselves down.