We contacted (LA) HORDE to orchestrate our first performance based fashion show in Paris as part of Men’s Fashion Week. In a bid to rebel against the principle of a traditional ‘catwalk’ style show, a conceptual movement piece was performed in The Family space, by 13 dancers and 15 film technicians - all shoot live in full view of the spectators.
The main idea was to give the impression to the audience that they were glimpsing into the set of a movie. The space was divided in to two by traveling rails on which an Arri Alexa camera was oper- ated by the cameraman and assistant mechanic - moving it on a carriage from one end of the space to the other.
We worked with dancers from a range of different backgrounds, from breakdancers to acrobats and professional ballet dancers - each bringing to life the clothing through actions and attitudes whilst wearing the collection.
As well as this, we also wanted to play with the idea of fluidity with the final performance. To achieve this, when editing the film, there was a focus on producing a continuous movement where the body and clothing could again and again reinvent one another.
By using the method of ‘datamoshing’, it allowed the creation of new designs, shapes and imagery on top of existing ones. The result is a long hypnotic video of 5'55 minutes - with a soundtrack de- signed by the duo Harrow (Sene and Erwan Thomas Hervé).