Like many arts organizations, Opera Theatre of Saint Louis (OTSL) has been decreasing in attendance due to a lack of awareness with a younger audience. This video is part of an aggressive awareness campaign designed to shatter preconceived notions about a night at the opera.
Experiences are better when shared with others - and our desired audience loves to share. Using social media stories, young and culturally-diverse theatre-goers describe an experience at OTSL, revealing some of its most compelling features with a personal, user-generated feel. The result is welcoming, social, and totally sharable.