I, as an American, consume anywhere from 70-100 gallons of water each day; whereas the developing world consumes a little under 3 gallons of water each day. I take this for granted. Seldom do I even consider those who are dying from dehydration or even diarrhea [caused by the infectious diseases inside the 3 gallons of water each day they get to drink].

This spot was a last-minute project. It was shot and edited in about 10 hours. We've been shooting all week on another production and were able to get away for an hour to shoot this. It was shot on the RED ONE and was edited in 4K [via the amazing ProRes(HQ) codec] with Final Cut Pro. Motion tracking and graphics were done in After Effects CS3.

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