In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how they are communicating via social media with a well-developed and practical social media policy.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org