web browser extension
(demonstration video, 2016 update to the original: vimeo.com/51487572)
The Facebook interface is filled with numbers. These numbers, or metrics, measure and present our social value and activity, enumerating friends, likes, comments, and more. Facebook Demetricator allows you to hide these metrics. No longer is the focus on how many friends you have or on how much they like your status, but on who they are and what they said. Friend counts disappear. ’16 people like this’ becomes ‘people like this’. Through changes like these, Demetricator invites Facebook’s users to try the system without the numbers, to see how their experience is changed by their absence. Thus, with this open source browser extension I aim to disrupt the prescribed sociality these metrics produce, enabling a network society that isn’t dependent on quantification.