In his BlogWell case study, "Using Social Media "Reporters" to Energize a Corporate Event," Senior Director of Social Media Marketing, Brian Ellefritz, explains how SAP used social media to bring their event to a much broader audience.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org