Matt Wallaert, Behavioral Scientist, Microsoft (USA)
When we build products, we often have very specific behavioural goals in mind, things we want users not just to think and feel but actually do. And yet our work so rarely takes in to account what we know about the science of changing behaviours.
Join behavioural scientist Matt Wallaert as he talks about psychology-based methods for thinking about product and business design, using science, startups, and plenty of practical examples. Core concepts include:
The role of promoting and inhibiting pressures in human behaviour
The competing drives toward uniqueness and connectedness in identity
How automation and curation segment our markets and where to put your effort