You know those voices in your head? The ones that tell you that you're better off huddling up in the warm with a cuppa than venturing out onto the mountain and seeing just how good a snowboarder you can be?
Well, as the first instalment in our Protest Boardwear campaign proves, those voices are all wrong. Press play to take a journey through the darkest recesses of the weak-hearted snowboarder's mind - and take a stand against the excuses that stop you from hitting the slopes.
Directed by Steve Jamison and Mike Brett
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