An advertising campaign to make people drop one product that they don't need to reduce the consumption.
This is the answer for the brief of Young guns Award 2010, made by Sophie d'Aubreby and Dinh Khoi Phan, students of Sup de Création, Roubaix, France.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…