ELEME / DIRECTED AND SHOT BY MARK TOIA.

This was a very interesting project. Big name celebrities always make things interesting, Shooting one in LA and the other in Shanghai then making it look like they were in the same room together is always a challenge. As you never get enough time with them to do a better job. You are moving so fast that to get everything done in just a few hours, you never get to a chance finesse performances. Luckily KOBE BYRANT did was was asked of him to his best ability. Famous Comedian Zuland was a dream to work with. He did really well for a guy that never played sport... and pushed him self up against some giants.

I had fun over all. Client Happy, Agency happy, Producers happy... That makes me happy. Could this project been better.. yes !.. but having to shoot 2 commercials in a 5 hour window full of special effects with super stars.. I think we did ok.