ESI Design partnered with News Corporation and Sony to program one of the premier digital video spaces at 1 Times Square, where the ball drops on New Year’s Eve. The interactive sign allows visitors to share their thoughts, opinions and images via their mobile phones in real time. This interactivity activates one of the world’s most iconic public spaces.
The 34’ x 37’ LED screen features extremely vibrant colors and 10mm resolution, making it one of the sharpest and brightest LED display in Times Square. The sign is programmed with a variety of rich video content — including movie trailers, game trailers, newscasts, sporting events and commercials from News Corporation, Sony and third-party advertisers — as well as three innovative interactives:
–In the multiple-choice interactive, visitors respond to poll questions via an A, B, C or D text message answer. The results update in stunning real-time visualizations.
–The text-message interactive allows participants to send personalized responses to questions, with each message pulsing to the front for a moment in the spotlight.
–The photo-message interactive (shown in this video) invites responses to a question or prompt with a photograph, giving participants the chance to see their photo larger-than-life at the center of Times Square.
–Together the interactives create dynamic, collaborative data visualizations and reveal opportunities to engage audiences in a more meaningful dialogue.