"big, pretty, empty" displayed on my seven segment display—a large format text display fashioned from four-foot fluorescent shop-lights. The display functions doubly as an immersive perceptual experience and legible textual output. The device is controlled by Atmel Atmega32 microcontrollers and circuitry I designed. This piece was originally installed in the gallery at CalIT2, University of California, San Diego, in December of 2007. Please see http://roberttwomey.com/sevensegment for more info.