A lot of people do not know this but this commercial was actually a class project for my producing class while attending Fullsail University. The commercial was actually inspired by a friend of mine who is actually a rapper/producer. I had mentioned to him that I had needed a 30sec track for a Rock Star energy drink commercial. Within 36 hours he had a track mix mastered and ready to go. I had to have listened to the song about 3 times before writing the treatment. I actually wrote the treatment four days before actually shooting. With the backing of my team we were able to secure 40 crew members along with talent to pull off one of the Best Commercials the school has ever seen.
You can read the actual treatment at the following site