This 30 second commercial for Pilot Pen Dr. Grip involves Dr. Grip who is sitting in the park and brainstorming over his researches when Wendy the Witch plummets to Terra Firma right beside him. Characters were designed to have the manga appeal and the scenes were colorful and vibrant. This commercial was broadcasted widely over the kids' Channel as well as popular website such as Neopets.com. Such 3D cartoon TVCs has proved to be most effective way to capture the kids' attention and generate sales.