The World Ski & Snowboard Festival is hosted annually by Whistler Blackcomb in beautiful British Columbia. It is a ten-day event that celebrates Ski & Snowboard Mountain Culture through snow sports, film & photography, Apres Ski & night life, and the largest free outdoor concert series in North America.
I chose to do a promo for the 2017 festival for my Graduate project at Vancouver Film School's Digital Design program. I wanted the viewer to feel inspired and energized, motivating them to want to come out and take part in the festival. Cel Animation and rotoscoping was used to create dynamic high energy 3D rotating ski & snowboard tricks. The fluorescent colour palette has a glow in the dark party feel and appeals to the snow culture within Watermark’s target audience. An organic animated illustrative style of line quality represents the grassroots mountain culture and arts scene that the festival celebrates.
Sound Design: Ray H. Zhao
Creative & Art Direction: Kelly Kurtz
Cel Animation: Kelly Kurtz
2D Animation: Kelly Kurtz