This is one of 2 x 20 seconds TV adverts that is designed to create impact advertising through exaggerating the effects a bad cough can induce on people. Being in bursts of 20 seconds coupled with the fact that the scenario in each TVC is rather dramatic, we are confident that the TVC will leave deep impressions.
Different scenarios are enacted here which dramatizes the effects of the 2 different kinds of coughs that the Robitussin cough solutions are formulated for.
Through the cycling of the 2 different TV commercials, it generates curiosity and interest from audience who will realize that these are 2 different TV commercials with various themes featuring a range of cough solutions.
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