A concept television commercial for my 'Marketing Communications' assignment.

As part of the campaign effort to portray a fresher and joyful image for Tiger Balm White, this concept television commercial will aim to refresh and reinforce itself to the younger market.

Message of this TVC will coincide with the campaign message, 'New Tradition' and the concept that this TVC was built upon, will give audience an idea that Tiger Balm is a tradition passed down for generations and will also render an image that Tiger Balm cares for its users.

To better highlight Tiger Balm’s heritage to the younger market in this commercial, the song, “We Will Not Grow Old” by Australian singer-songwriter, Lenka Kripac was chosen as the commercial theme song to help to achieve this.

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